Blockchain technology has the potential to reshape the culture and practice of betting on anything from sports to reality television outcomes. Shops that embrace these changes will be poised to grow at a faster rate than industry peers as consumer expectations change.

The music industry as it stands is unsustainable for artists, which means it is unsustainable for all. Smart contracts may represent a solution but will require buy-in from a dedicated fanbase to work.

NFTs may capture media attention, but it’s the underlying smart contracts themselves that can truly generate value for companies.